In the second half of 2023, many car companies officially announced price cuts

A number of car companies announced price cuts

In the first half of 2023, the auto industry accelerated its “involution” in the reshuffle, achieving a cumulative sales of 13.239 million vehicles in the first six months, a year-on-year increase of 9.8%.

However, due to the low achievement rate of sales targets of domestic auto companies, especially new energy auto companies in the first half of the year, the companies started to work early in the second half of the year.

Since August, a number of car companies have joined the army of price cuts through various forms such as official discounts, new car discounts, and terminal profit sharing, covering more than 20 models, with prices ranging from 50,000 RMB to 300,000 RMB.

On August 7th, the editor visited the AITO Auto Authorized Experience Store located in Blue Harbor, Chaoyang District, Beijing.

As the first AITO M5 to follow up with Tesla’s price reduction at the beginning of the year, the current car purchase can enjoy the first sale rights of 10,000 RMB optional fund.

5000RMB Beijing license plate redemption discount, the subsidy is different according to different models. “

In addition to the price concessions, the rights and interests category mainly revolves around the upgrade of the wheel rim and seat configuration.” The salesperson of the store told the editor.

In addition, the editor learned from the China Automobile Dealers Association that after the domestic dealer inventory index has experienced three consecutive months of decline, the dealer inventory warning index rebounded to 57.8% in July.

32.7% of dealers have raised their sales targets for the second half of the year, which means that the sales pressure in the domestic auto market has intensified, and a new round of “price war” may restart.

“Price war” or more intense

Entering August, SAIC Volkswagen fired the “first shot” of price cuts, announcing that from August 1st to August 31st, SAIC Volkswagen’s nine SUV models will reduce prices.

Among them, the comprehensive discount of Touron and Touron X reaches up to 60,000 RMB, and the highest comprehensive discount of Tiguan L plug-in hybrid is 55,000 RMB.

On the same day, Leapmotor, a new force in domestic car manufacturing, simultaneously launched the “Leapmotor offical discount” price reduction activity.

Leapmotor announced a price cut for some of its C series models, including two C11 models and three C01 models, of which the C01 model has the highest reduction of 20,000 yuan.

In fact, this is the second official drop within the year after Leapmotor officially announced a price cut in March this year. ”

Everyone thinks that the central integrated electronic and electrical architecture is only equipped with products above 300,000 RMB.

But Leapmotor can popularize such an architecture to popular products.”

Zhou Ying, general manager of Leapmotor’s marketing department, said in an interview with reporters, ” “Technical equal rights” is one of the greatest meanings of Leapmotor’s car manufacturing to ordinary consumers.

Immediately afterwards, Chery New Energy launched an official event.

Users who purchase the three models of Chery New Energy’s Ant, Unbounded Pro, and QQ Ice Cream can enjoy different cash discounts, up to 10,000 RMB.

At the same time, SAIC MG also launched a limited-time discount on three hot-selling models: MG5 Scorpio, third-generation MG6PRO, and MGONE, with a maximum discount of 26,000 RMB for a single car.

Under the pressure, the ORA brand of Great Wall Motors also launched a limited-time discount activity a few days ago.

Many of its models ushered in a substantial price reduction, and the maximum cash discount of 30,000 RMB can be enjoyed.

The models involved include ORA Lightning Cat, ORA Good Cat, and ORA Good Cat GT Mulan Edition and Euler Ballet Cat;

Neta Motors has announced its 2022 Neta S “July Discount”, starting from August 5, 2023, a maximum price reduction of 49,000 RMB, and at the same time enjoying a financial discount or replacement subsidy of 8,000 RMB. “

At the beginning of the year, Tesla took the lead in lowering the price, which triggered other car companies to follow suit.

In March, the joint government-enterprise subsidy in Hubei triggered a national promotion.

After that, the ‘Oil and Electricity War’ competed for the user base.

In fact, there was no ‘price war’. Really stopped.” According to Zhang Xiuyang, Secretary-General of China Passenger Car Industry Alliance, the “price war” in the auto market in the second half of the year is even more intense than that in the first half.

In fact, there has long been a consensus on the speculation that auto companies will continue to cut prices in the second half of the year.

Previously, Cui Dongshu, secretary-general of the National Travel Federation, said when he was surveyed by the organization: “The probability of a ‘price war’ in the second half of the year is relatively high.”

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In the second half of 2023, many car companies officially announced price cuts