In 2023, Great Wall Motors GWM brand lands in Vietnam market
GWM
On August 2, Great Wall Motors officially released the GWM brand in Hanoi, Vietnam, the global model Haval H6 HEV was officially launched, and the first GWM store in Vietnam was grandly opened.
GWM’s successful entry into the Vietnamese market will open a new chapter in the development of Great Wall Motors in the ASEAN regional market, and will further promote the in-depth implementation of Great Wall Motors’ ASEAN strategy.
Relevant leaders of the Vietnamese government and local media were invited to attend the release event, and witnessed this remarkable moment together with Great Wall Motors and its Vietnamese partner TAG Cheng An Group Co., Ltd. (hereinafter referred to as “TAG Cheng An Group”).
Great Wall Motor said that the Vietnamese market is an important part of the ASEAN region.
The brand launch, product launch and the opening of the first store have further consolidated Great Wall Motor’s position in the ASEAN market and demonstrated the determination and ability of Chinese auto brands to enter the international market.
Haval H6 HEV
Haval H6 HEV has a length, width and height of 4714/1940/1729mm, and a wheelbase of 2738mm; it is built based on the Great Wall Lemon Hybrid DHT, equipped with a 1.5L turbocharged engine + 130kW motor, and a comprehensive power output of 179kW; equipped with an L2-level automatic driving system, supporting Adaptive cruise, lane keeping, merging assist, emergency braking and other functions.
Cheng Jinkui, President of Great Wall Motors ASEAN Region, said at the press conference: “As a representative enterprise of the rise of Chinese auto brands, Great Wall Motors has firmly adopted a localized development strategy since its entry into the ASEAN market.
With global advantages, Great Wall Motors has built a strong presence in the ASEAN region.
It has established a complete industrial system, from research and development, procurement, manufacturing, to supporting, marketing, after-sales, information technology, etc., to fully meet the needs of users in the ASEAN region, and will also bring more attractive smart new energy experience to the majority of users.”
Ruan Guohuan, chairman of TAG Cheng’an Group, said: “Cheng’an Group is gradually establishing a car service ecosystem, and is committed to continuously updating technology and innovating in the operation of each unit and ecosystem, and putting the needs and wishes of users in the first place.
Great Wall Automobile and Cheng’an Group share the same vision and philosophy, relying on the high-quality products and service system of Great Wall Motors, will realize a strong alliance, and we are full of expectations for product market performance and future cooperation prospects.”
Haval H6 HEV, as a global model of Great Wall Motors, has attracted widespread attention when it was launched in the Vietnamese market.
Haval H6 HEV’s leading hybrid technology demonstrates the strength and innovation of Great Wall Motors in the field of intelligent new energy.
Great Wall Motor’s investment in and research and development of intelligent new energy fully demonstrates its commitment to green travel, and also complies with the growing demand for environmentally friendly vehicles in the global auto market.
The Vietnamese market is an important part of the ASEAN region.
Brand release, product launch and the opening of the first store have further consolidated Great Wall Motors’ position in the ASEAN market, and demonstrated the determination and ability of Chinese auto brands to enter the international market.
In the future, Great Wall Motors will continue to join hands with partners to lead the trend in the field of smart new energy travel and bring more smart and green new travel choices to more users.
The editor found out that this entry into Vietnam is the latest move by Great Wall Motors to deeply cultivate Southeast Asia.
Currently, the automaker has operations in Thailand, Malaysia, Laos, Cambodia, the Philippines and Brunei, and plans to expand to Singapore and Indonesia, the rest of ASEAN.
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