In 2023, Changan Ford officially took over the Chinese market operation business of Ford Mustang Mach-E
Changan Ford
On August 1, Changan Ford officially announced: From now on, Changan Ford will officially take over the operation of Ford Mustang Mach-E in the Chinese market, and will fully upgrade Qualcomm’s third-generation 8155 chips for all existing Ford Mustang Mach-E owners to improve the overall The response speed and intelligence level of the vehicle system.
That is to say, Ford Mustang Mach-E will cancel the original independent direct sales, and formally join Changan Ford’s product camp and sales channel system.
As we all know, although the Ford Mustang Mach-E is manufactured by Changan Ford, the sales channel has always adopted a direct sales strategy, and has an exclusive electric vehicle sales network – Ford Select.
Ford Mustang Mach-E
In 2021, the Ford Mustang Mach-E will be officially launched in China, and it will compete with the Tesla Model Y.
It is an earlier batch of joint venture new energy vehicles that have been launched.
However, judging from the market performance in the past two years, due to the more personalized product positioning of Ford Mustang Mach-E, the performance of this new energy vehicle in the Chinese market is not as expected.
Opening an independent direct sales channel for it will not only easily cause a waste of Changan Ford’s existing resources, but also not conducive to Ford Mustang Mach-E’s use of more intensive channels to increase market awareness and exposure.
Fortunately, based on this situation, Ford China and Changan Ford quickly adjusted.
According to Changan Ford, there are currently nearly 300 authorized dealers in the first batch, and the number of outlets has expanded nearly three times, covering the core markets of 70 key new energy cities across the country.
It is understood that some Changan Ford dealers have already set up an exclusive exhibition area for the Ford Mustang Mach-E and started selling the Electric Mustang Mach-E before.
Undoubtedly, the cancellation of the direct sales of the Ford Mustang Mach-E and the return to the Changan Ford sales channel, this move actually not only means that the Ford Mustang Mach-E will usher in a more complete service system, but also means that Ford and Changan Ford will grow in the Chinese market.
The pace of electrification transformation may be further accelerated, and the “Ford China 2.0” plan will also be accelerated and implemented.
The most important thing is that after the Ford Mustang Mach-E returns to the Changan Ford channel, this also means that as the first electric model under Changan Ford, Changan Ford has also officially filled the gap in the electric market, forming a electric + hybrid model.
Three-dimensional pattern of new energy.
According to the official statement, after the business conversion, owners of Ford electric horses can enjoy:
Better product experience
More convenient service distribution
Mature and considerate service system
Safer after-sales maintenance
According to the official statement, as the first pure electric vehicle under Changan Ford, the Ford Mustang Mach-E will help Changan Ford to accelerate the deployment of new energy, create a more complete product lineup, and provide consumers with personalized fuel products and high-horsepower hybrids.
Diversified travel solutions ranging from electric SUVs.
Since the launch of the Ford Mach-E in April 2021, monthly sales have always been only a few hundred units.
According to data from the Passenger Federation, in June this year, Ford’s Mustang Mach-E production was zero and sales were only 77 units.
The cumulative sales in the first six months of this year were only 268 units, a year-on-year decrease of 84.6%.
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