Audi: Electric versions of RS3 and RS7 will have distinctive character
Audi RS electric vehicle
According to news on July 30, Audi Sport, the high-performance division of Audi, will achieve 100% electrification by the end of this decade, including the launch of a purely electric supercar, inheriting the fastest and most powerful fuel models such as the RS3 and RS7.
Volkswagen Group chief executive Oliver Blume said Audi would “focus more on the RS brand” in the coming years, adding sporty elements and more distinctive design details to its standard models, continuing the current RS model lineup.
The success formula of the E-tron GT.
The upcoming RS versions of the A6 E-tron electric wagon and Q6 E-tron crossover will be the first all-new all-electric performance models from Audi Sport, to be followed by the A3, A4, A6 and A7 Electric replacements for the models, which will have exaggerated styling and plenty of power.
In addition, the company is committed to ensuring that the RS badge is more than just a mere trim level.
According to Grams, the brand is now looking at “how to give the RS models a special character from an exterior design standpoint”.
“We think there needs to be a distinction between the regular model and the RS model, and that will be a unique selling point — or a DNA in an electric world,” he said.
In addition to the differences in appearance and configuration, RS models will also differ from ordinary Audi models in terms of driving feel and sound.
In terms of electrification, Grimes said, “there can be special driving modes that can create a special sound for the powertrain.
That’s what we showed in the RS E-tron GT.
We have sound engineers working on it for the RS model.
These are new patents that we have to bring into our cars, into our technology.”
Grams did not say whether Audi would introduce a synthesized five-cylinder or V8 sound in the RS electric car, but The sportier version of the RS E-tron GT emits a bespoke ‘engine’ sound under acceleration to accentuate its more powerful performance.
Of course, these cars don’t just rely on sound to attract attention on the road, Grams said, and the tuning of the torque curve and power delivery means that “you can even design and give the electric powertrain a special character-even more than the gasoline car.”
“That’s what we’ve learned from the RS E-tron GT, and the feedback has been very positive,” he said.
The editor noticed that in addition to Audi Sport, some other automakers are also adding more driving pleasure and personalized elements to their electric vehicles.
For example, Toyota-owned Gazoo Racing plans to simulate manual transmissions to make its electric cars more attractive, even allowing them to stall if they are mishandled.
Audi Group released financial report
On July 29th, the Audi Group released its financial report for the first half of the year, with sales revenue of 34.2 billion euros (currently about 269.496 billion RMB), compared with 29.9 billion euros in the same period last year, a year-on-year increase of 14.4%; operating profit was 3.417 billion euros (currently about 26.926 billion RMB), the same period last year was 4.933 billion euros; the operating sales profit margin was 10.0%, excluding the impact of raw material hedging, the operating sales profit margin was 12.2%.
Audi Group’s financial income in the first half of the year was 880 million euros, a year-on-year increase of 16.8%, compared with 754 million euros in the same period last year;
Chinese business contributed 457 million euros to financial performance, compared with 431 million euros in the same period last year; net cash flow decreased to 1.882 billion euros, The main reason is lower after-tax profit, and other reasons include increasing inventory, preparing for the sales plan in the second half of the year, and investing in plans for upcoming models.
In terms of sales, the cumulative delivery of Audi, Bentley and Lamborghini brand cars totaled 919,548 vehicles, a year-on-year increase of 15.3%.
The proportion of electric vehicles in the Audi Group’s delivery volume rose to 8.2%.
Among them, the Audi brand delivered 907,111 vehicles in the first half of the year, an increase of nearly 16% year-on-year; the delivery volume of pure electric vehicles was 75,647 vehicles, an increase of 51.2% year-on-year.
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