DF Nissan 20th Anniversary Announces “Re-Entrepreneurship Plan”
Dongfeng Nissan
On June 16, Dongfeng Nissan’s 20th anniversary FAMILY DAY event was held in Guangzhou, China.
Dongfeng Nissan’s offline outlets cover more than 92% of cities.
Among the joint venture car companies, Dongfeng Nissan has nearly 3.4 million connected car users.
Dongfeng Nissan released the “Re-Entrepreneurship Plan” and a new upgraded version of the Ni+ user brand at the event, announcing that it will use electric drive, intelligence and independent brand power as a breakthrough point to anchor the future development path, start the entrepreneurial process again, and do its best for new energy.
Fight to create another Dongfeng Nissan.
Based on the online “Dongfeng Nissan Super APP” platform and offline channels.
Dongfeng Nissan will create a user operation ecosystem of “sharing, co-creation, and symbiosis” – Ni+. Specifically, Ni+ has four major sectors: product service, car-connected life, life outside the car, and personal growth:
Product service: Ni+ will provide after-sales maintenance, used car service, value-added services and other services to provide closed-loop services throughout the life cycle;
Connected vehicles life: Ni+ intelligent connected services will build a smart mobile world where people, vehicles and everything are connected through technologies such as connected vehicles and intelligent algorithms;
Life outside the car: Ni+ will deepen the link between the brand and users through multiple shopping malls, active car enthusiast communities, car owner events, experience centers, etc., and create a shared and co-created brand culture.
Through Ni+, consumers can take the lead in starting Dongfeng Nissan car life before owning a Dongfeng Nissan car.
Personal growth: Ni+ will launch a partnership program and a user growth training program to encourage users to become in-depth brand partners and promote the mutual growth of users and brands.
Dongfeng Nissan’s 20-year entrepreneurial history is divided into two stages:
The first entrepreneurial stage: Fengshen era, Dongfeng Nissan started from scratch and realized the first leap of 1 million.
The second entrepreneurial stage: the era of joint venture and self-reliance, Dongfeng Nissan created “Qichen” and started the road of joint venture and self-reliance.
From imitation, following to independent research and development.
With such a system, Dongfeng Nissan has officially entered a new cycle: the re-entrepreneurship stage.
New Energy Vehicle
Dongfeng Nissan plans to accelerate the introduction of electric drive models in the future.
Among them, the Nissan brand will launch 7 electric drive models before 2026, and by 2030, 80% of its product lines will be electric drive; This year, the first plug-in hybrid model and the first new pure electric model will be launched.
Venucia will fully shoulder the important task of “Dongfeng Nissan New Energy” transformation, with the system capacity of annual sales of 300,000 units, and gradually Challenging the target of annual sales of 500,000 units.
It eventually became the second growth curve of Dongfeng Nissan; after the Infiniti brand returned to the Dongfeng Nissan system, it brought together platform and resource advantages, steadily promoted the localization strategy, actively fulfilled the brand promise, and brought consumers To provide richer products and more considerate service experience, and at the same time actively accelerate the deployment of electrified products, and contribute to Dongfeng Nissan’s fight against the Chinese luxury car market.
In terms of technology upgrades, Dongfeng Nissan will continue to maintain and expand its multi-track technology route, using pure electric, super hybrid electric drive e-POWER, plug-in hybrid, hydrogen fuel, and fuel power in parallel in 5 dimensions, while promoting intelligent driving, intelligent power.
The upgrade iteration of intelligent interconnection technology.
The Nissan brand will strive to reduce the cost of electric drive technology and accelerate the research and development of advanced battery technology; the Venucia brand will realize the implementation of a new pure electric platform technology in 2023, and launch a new CTC pure electric platform upgrade by 2028.
According to reports, Dongfeng Nissan will continue to build a trusted corporate citizen image through specific measures such as rural revitalization, education, public welfare, and low-carbon transformation.
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